Connecting real-world communities with brands that want to support meaningful experiences.
Stage: Early validation
THE IRL VENTURE STUDIO
More people.More plans.IRL.
We build businesses, brands and communities that bring people together in real life.
01OUR WORLD
The things we are building.
Projects & initiativesDifferent ideas. One belief: life is better when people connect.
- Community × brands
- Private club & community
A place for meaningful interactions between curious builders and people who want to belong.
Stage: Community-first iteration
- Founders & feedback
A space where early-stage founders get honest feedback before they build further.
Stage: Active initiative
- Open local communities
Simple, open coffee meetups where people connect without pitches or sales pressure.
Stage: Community initiative
Photos are illustrative placeholders, not pictures of these projects.
02WHY WE EXIST
A more social life is worth building.
We believe the next generation of meaningful businesses will give people more reasons to meet, create and belong — in the real world.
We are not a software vendor and not an agency for hire. IRL NEXT focuses on building and running community-led ventures of its own — businesses and initiatives that give people more reasons to show up.
The operating system for a more social life.
A metaphor for how we work. Not an app.
03OUR APPROACH
Build. Own. Grow. Together.
Our operating thesis — how we choose, build and look after what we make.
- 01
Build.
Turn real-world insights into ventures worth testing.
In practice
We start from what people already love doing together, then test small, in real life, before scaling anything.
- 02
Own.
Take long-term responsibility for what we create.
In practice
Ownership is a mindset: staying accountable to the people and communities a project serves, long after launch.
- 03
Grow.
Share knowledge, craft and operating resources.
In practice
Brand, growth, product and operations know-how moves between initiatives, so each one can grow sustainably.
- 04
Together.
Put real people and authentic communities first.
In practice
Communities are not an audience to monetise. If an idea doesn’t make time together better, we don’t build it.
04IRL MOMENTS
Better things happen when we show up.
Real places. Shared experiences. Communities that keep going long after an event ends.
Because the best part happens beyond the screen.
Illustrative images — placeholders until approved photos from real moments replace them.
05HOW WE WORK
A shared studio. Independent initiatives.
IRL NEXT works like a layer underneath its projects: one team sharing brand, growth, product and operations know-how. Each initiative keeps its own name, voice and community — and what we learn in one helps the next.
- 1Focused, not for hireWe don’t sell agency services. Our time goes into the initiatives we build.
- 2Independent by designEach project runs close to its own community, with its own identity.
- 3Learning loopsWe test in real life, keep what works and share what we learn across the studio.
03
Real life
People meeting, making plans and finding where they belong.
02
Independent initiatives
- Offlocals
- Nookyard
- BYB Ventures
- Cafeaua de Sâmbătă
01
Shared studio layer
- Brand
- Growth
- Product
- Operations
06LET’S TALK
Let’s build a more connected world.
Have an idea that gets people together, or want to help an initiative grow? We’d love to hear from you.
Our studio inbox is being set up.
Until it opens, each project can be reached through its own website: